Together, We Moved More Than Muscles
30 June 2026
Katowice, Wrocław, Gdańsk, Kraków, Poznań and Szczecin. These were the six cities where our Foundation proudly joined this year's Be Active Tour, led by Poland's leading fitness expert, Ewa Chodakowska.
While the stage was filled with movement, motivation and positive energy, our focus extended beyond physical activity. For us, the most important message was awareness. Together, Aleksandra Friedel and Ewa Chodakowska shared one powerful idea: taking care of yourself is not only about staying fit and healthy—it is also about building a sense of security for yourself and the people you love.
That is why our conversations with participants went far beyond exercise. We encouraged them to think not only about their health today but also about having their own Plan B for tomorrow.
A few numbers that capture the scale of this year's tour:
👟 More than 3,000 participants
💙 Hundreds of conversations about health, prevention and personal security
🤝 Countless inspiring encounters
😊 Thousands of smiles and shared memories
Yet there is one figure that can never be measured.
It is the number of people who, after those conversations, decided to schedule a medical check-up, remind a loved one about preventive care, purchase insurance, or simply start thinking about their health a little earlier than they otherwise would have.
We believe that the best time to take care of yourself is not "someday"—it is today.
That is why we educate, engage in meaningful conversations and promote the idea that caring for your health goes beyond physical activity. It also means embracing prevention, making informed decisions and being prepared for life's unexpected moments.
We would like to thank everyone who visited our stand, stopped to talk with us, asked questions, shared their personal stories or simply left with one meaningful thought.
Because every meaningful change begins with a single decision.
Start with Yourself.
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